The Quant Method (TQM) is a behavioural marketing strategy that aims to create chemistry between businesses and their customers and influence people through their personality type. Organisations use The Quant Method as a way to build trust and break down a consumer’s resistance to buy.

The Four TQM Personality Types
According to TQM, there are four main types of personalities. Each type thinks and feels differently, and each type processes information differently, especially when making a buying decision.

The Quant Method For Businesses
The Quant Method is especially useful when a co. has a long, ongoing relationship with a client. Knowing more about personality types can help one to provide content in your marketing messages that will appeal to the four different types of consumers.

Once you determine the personality types of customers, for example, you can then optimise marketing campaigns, create content that appeals to the four different personality types to increase conversion rates.